Get ready to change your life with this one-of-a-kind LASH CEO BIBLE

My purpose in this lifetime is to help and inspire as many as positively as possible.

It was only fitting that when I created the lash industry's longest lash course that I helped many other wahine in their journey to becoming a successful CEO.

It was inspired by my very own lash journey, launching my very own supplies brand,
academy, salon, growing a successful dream team and earning 6 figures which has helped me to become one of Waikatos highly sought out lash and brow salon + New Zealands
leading lash academy.

Become THE lash CEO who can build and hold it all.

You’ve taken your lash course, created an instagram account for your new business, stocked all of your products, and now you’re wondering “what the hell do I do now to actually GROW this thing and start making a full time income?!”

The LASH CEO BIBLE is your answer.

This comprehensive guide equips you with everything you need to transform from a beginner lash artist into a successful lash CEO.

Covering vital topics from mindset and branding to client retention and pricing strategies, this 194-page ebook is your step-by-step manual for creating a standout brand that not only attracts but
retains clients, and supports you in building a business that is successful, sustainable and *profitable*


What You'll Learn

Chapter 1: Time to Get Personal
To build a successful business, you must master your internal growth. Creating a structural routine unique to you—centered on your why, values, beliefs, purpose, and vision—allows you to develop a successful business model that works for you, not against you.


• Planners and trackers to support you in staying organised and ZONED IN on the needle moving & money making tasks in life and business. Chaos and disorganisation doesn’t build a business - it’s time to start moving like a CEO.

• Life auditing strategies that allow you to amplify what is working for you and let go of what isn’t. We aren’t just looking for business success, we are looking for LIFE success.

• Annual goal setting, vision boards, fitness planners, meal planners, daily affirmations, and much more helps you to achieve a grounded regulated state which is required to become a lash ceo who can make logical healthy business decisions and lead her to success (draft)


Chapter 2: Mindset
Build the mindset & identity of a CEO by…


• Overcoming limiting beliefs and imposter syndrome and stepping into your courageous CEO identity

• Seeing yourself and showing up like the ICON that you are so you can stand out in your industry and become THE ONE for your dream clients

• Releasing the fear of failure and building the discipline and resilience of a successful 6 figure CEO


Chapter 3: Business Era
Let's lay the foundation for your business. You'll become an expert in your numbers by mastering business legalities and strategic models, ensuring your venture is primed for success.


• Financials, including tax registration & gst (CEO’s aren’t stressing about their numbers; they are calling the shots)

• business goals & planning (because empires aren’t build by chance, they are built with an intentional plan of action)

• Creating a CEO roster that allows you to serve your clients and make money AND work ON your business so you can SCALE your money (your business doesn’t grow by being IN the business all the time. It grows by stepping into the role of a CEO and woking ON the business)


Chapter 4: Policies
Safeguard your business, time, revenue, and clients. Master payment options, understand the benefits of deposits, and learn how to handle late clients and no-shows. This knowledge will help you minimize losses and become a confident CEO. You'll develop strategies to protect your most valuable assets—your time and your business.


• Payment options, including Afterpay and membership options

• Policy tips for deposits, late clients, and no-shows


Chapter 5: Branding
The difference between being ‘just another lash tech’ and THE GO-TO LASH ARTIST? Building a powerful AF BRAND.


• Master the art of creating a powerful STAND OUT brand that has people hunting for the link to book the minute they find your page


Chapter 6: Inventory and Strategies
Master the back end of business and learn exactly how to break down the costs of your products and services. Utilize supplier lists, inventory trackers, and invoice templates to understand the products you need on hand, minimize losses, and maximize your overall product usage and profit per client.


• Detailed breakdown of costs and product planning so that you never have to worry about how much money to put away for product or risk digging into your personal savings to restock.

• Supplier lists, inventory trackers, and invoice templates to make product management the easiest part of your business


Chapter 7: Social Media
Master the 4 key types of posts that will have people landing on your page and instantly READY to book with you.


• Learn strategies for gaining new followers and creating content so that when new people find you they are immediately hooked and ready to book an appointment

• how to launch successful giveaways that grow your audience & lead to new client bookings

• How to utilize ads effectively to bring new clients to your page consistently

• applying our exclusive messaging templates that get you NOTICED and BOOKED


Chapter 8: Clientele
Let’s take you from overlooked to fully booked; learn the exact strategies that I have used in my business that allowed me to effortlessly scale from 0 clients to over 1600.


• how to provide high quality customer service that immediately positions you as THE go-to lash artist for your dream clients

• the key to building strong long lasting relationships with your clients that keep them coming back for more simply because they love the experience they have with you


Chapter 9: Pricing
Build the bank account of your dreams through…
• Setting introductory and long-term pricing (no more looking at what everyone else is charging, it’s time make the income of YOUR dreams)

• Price list templates and strategies to increase sales

• Booking softwares to streamline your client bookings (waking up to new client bookings on autopilot? Yes please)

• How to encourage your clients to book in advance so that your books are full months in advance

The LASH CEO BIBLE bridges the gap between completing a lash course and entering the industry with confidence. It provides actionable steps and real-world advice to help you build a successful lash business. This book is not JUST about acquiring clients; it's about mastering your mind, building a strong business model foundation, and creating a brand that stands out and keeps clients coming back.